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Support the positive portrayal of women in the media. COUNT ME IN


About the Campaign


She Objects challenges consumers and content creators to think critically about the correlation between the media’s portrayal of women and eating disorders and self-esteem issues for girls, violence against women and the erosion of female ambition. The campaign aims to:

  • To spotlight the portrayal of women in the media as objects and the correlation between this and: a) body image and self-esteem issues for women and girls; b) violence and harrassment against women, and c) a lack of ambition to aspire to leadership roles on the part of women
  • To advocate a greater sensitivity and responsibility by the media, entertainment and advertising industries and  a culture that celebrates diversity and the positive portrayal of women in the media
  • To champion a greater share of voice for women in the media
  • To recognise the role of individuals as content creators and distributors and their power to use social media to call out content that continues to objectify, sexualise and diminish women while ensuring the messages and photos they post online emphasise actions and values rather than looks
  • To include men as an integral part of the solution and to engage them as champions for the positive media portrayal of women while at the same time,  identifying men as victims of objectification and straightjacketing  by traditional concepts of masculinity.
  • To make media literacy and critical thinking a core element of the teaching curriculum, especially at the secondary school level


Commissioned by The Women’s Foundation, in partnership with Women Helping Women, and directed by rising young talent, 27-year old Nicola Fan, She Objects is the first documentary of its kind in Hong Kong to explore how traditional and new forms of media create and exacerbate gender stereotypes with often damaging consequences.

At once provocative and inspiring, She Objects challenges viewers to think critically about and resist the biased and often dehumanising portrayal of women in media.  The film explores the impact of this on Hong Kong society and breaks new ground in bridging local, regional and global research and trends. Featuring engaging insights from celebrities including singer-writer-actress Joyce Cheng and real-life stories and interviews with leading experts, the documentary explores the correlation between the media’s portrayal of women and eating disorders and self-esteem issues for girls, violence against women and girls, and the erosion of female ambition, and how social media and the selfie culture are contributing to the phenomenon.

The film’s call to action is for all of us – from governments to the media to brands to individuals – to be more thoughtful about this issue and to take action to object. Individuals in particular can stop being passive consumers and instead use social media and other platforms to bring about real and positive change.

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Get Involved!

Take the pledge:  Make a promise to safeguard the positive portrayal of women in the media. Communities and individuals at work and at home, women and men, girls and boys – are all part of the solution.

By taking the pledge, you promise to:
– Object to the representation of women as objects and refute the age-old adage “sex sells’
– Object to the idea that beauty only comes in one shape and size
– Object to gender stereotypes relating to careers and leadership roles
– Use social media responsibly and encourage the younger generation to do the same
– Contribute to an environment where everyone, regardless of gender, race, class, age, or circumstance, can reach their full potential

You can also get involved in many other ways. Click here to find out how.


If you want to learn more about She Objects, we would love to hear from you!